We drank well- water in the country from our very own well. That fact and metaphor will preach! But, "country" is not "cool," is it? We would rather pay more and be deceived with being "hip," "conscious," "organic" or "natural." Well, ain't nothing more hip organic or natural than drinking healing water from old folks' well!
https://www.youtube.com/watch?v=MCxK2Pn8-FU