Context acts upon content in 1 or more of 6 ways.
They are:
1 leeching,
2 bleaching,
3 teaching,
4 preaching,
5 reaching,
6 beseeching.
Leeching is to suck substance out of.
Bleaching is to deprive of its "color."
Teaching is to instill "knowledge."
Preaching is to instill "values."
Reaching is to latch onto, hold sway.
Beseeching is to elicit support in aid.
Content also acts upon context in those same 6 ways, reciprocally and commensurately. Therefore:
I matter. You matter. Matter matters